AI search visibility is the extent to which a person, business, brand, product or website appears in answers generated by artificial intelligence systems. These systems include ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude and Microsoft Copilot. Traditional search visibility is usually measured through rankings, impressions, clicks and website traffic. AI search visibility is different. It asks whether an AI platform …

Generative Engine Optimization, usually shortened to GEO, is the process of improving the likelihood that a business, brand, product or website will be found, understood, mentioned and cited by AI-powered search and answer engines. These include ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. Traditional search engines usually return a list of links. Generative engines …

There is a scene in Project Hail Mary where Ryan Gosling climbs into the pilot’s chair and the AI running the ship assumes he is the pilot. It announces that it is handing control over to him. He immediately jumps out of the seat because he has no idea how to fly the ship. I see much the same expression …

Ten tools we use to understand and improve visibility in AI search Generative Engine Optimisation is not a single task. It involves testing what AI platforms say, checking whether they understand a business correctly, identifying the sources they rely on, and deciding what should be improved first. Collectively, our GEO work uses more than 120 proprietary tools, diagnostic agents, testing …

A well-sourced Wikipedia page can improve a company’s visibility in ChatGPT, Perplexity and other AI answer platforms. Its main value is not that it guarantees citations, but that it helps define the company as a recognised entity with a clear history, ownership structure, location and place within an industry. Wikipedia is most useful when someone asks questions such as: It …

By Simon RoylePublished: 19th June 2026Last updated: 19th June 2026 Search terminology is becoming increasingly confusing. The acronym GEO is now being used in two very different ways. In traditional digital marketing, “geo” usually refers to geographic targeting, location-based advertising, local search, or dividing customers by location. In the newer world of generative search, GEO means Generative Engine Optimization: the …

A practical guide to measuring whether ChatGPT, Gemini, Google AI Overviews, Claude and Perplexity understand, cite and recommend your brand. For years, digital visibility was mostly judged through traditional search. If your business ranked well on Google, attracted organic traffic, and converted that traffic into enquiries or sales, you had a reasonable view of whether your website was doing its …

Google has now published its own guidance on optimising websites for AI features in Search. The document, Google’s Guide to Optimizing for Generative AI Features, is useful because it cuts through a lot of the noise currently surrounding AI Optimisation, GEO, AEO, LLMO and whatever other acronym someone has decided to sell this week. Google’s position is fairly simple: there …