How To Stay Competitive In The Age Of AI One of the more frustrating things a business can discover about AI search is that its competitors are being recommended while it is being ignored. You ask ChatGPT, Gemini, Perplexity or another AI platform for a shortlist of companies in your market and several familiar competitors appear. Your company does not. …

Which Brands Get Mention? One of the most important questions in Generative Engine Optimization is also one of the least understood. Why does an AI system mention one company and ignore another? Two businesses can offer almost identical services, operate in the same market and have websites covering many of the same subjects. Yet ask ChatGPT, Gemini or Perplexity for …

Writing Content That Gets Cited. Publishing more content does not automatically make a business more visible in AI search. There is already more than enough generic content on the web. Most of it repeats the same definitions, makes the same claims and offers the same advice. Producing another article that says roughly the same thing in slightly different words adds …

How To Measure Visibility in AI Search For more than twenty years, measuring search visibility has meant looking at rankings, impressions, clicks and traffic. If your website moved from page three to page one for an important keyword, you could see the improvement. If traffic increased, you could usually trace at least some of it back to search. AI search …

Most websites were built for a familiar pattern. Someone typed a few words into Google, scanned the results and clicked through to a website. That is still happening, but it is no longer the only way people find businesses, products and information. People are now asking full questions in ChatGPT, Gemini, Perplexity, Claude and other AI platforms. Instead of receiving …

AI search visibility is the extent to which a person, business, brand, product or website appears in answers generated by artificial intelligence systems. These systems include ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude and Microsoft Copilot. Traditional search visibility is usually measured through rankings, impressions, clicks and website traffic. AI search visibility is different. It asks whether an AI platform …

Generative Engine Optimization, usually shortened to GEO, is the process of improving the likelihood that a business, brand, product or website will be found, understood, mentioned and cited by AI-powered search and answer engines. These include ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. Traditional search engines usually return a list of links. Generative engines …

There is a scene in Project Hail Mary where Ryan Gosling climbs into the pilot’s chair and the AI running the ship assumes he is the pilot. It announces that it is handing control over to him. He immediately jumps out of the seat because he has no idea how to fly the ship. I see much the same expression …