Writing Content That Gets Cited. Publishing more content does not automatically make a business more visible in AI search. There is already more than enough generic content on the web. Most of it repeats the same definitions, makes the same claims and offers the same advice. Producing another article that says roughly the same thing in slightly different words adds …

How To Measure Visibility in AI Search For more than twenty years, measuring search visibility has meant looking at rankings, impressions, clicks and traffic. If your website moved from page three to page one for an important keyword, you could see the improvement. If traffic increased, you could usually trace at least some of it back to search. AI search …

Most websites were built for a familiar pattern. Someone typed a few words into Google, scanned the results and clicked through to a website. That is still happening, but it is no longer the only way people find businesses, products and information. People are now asking full questions in ChatGPT, Gemini, Perplexity, Claude and other AI platforms. Instead of receiving …

AI search visibility is the extent to which a person, business, brand, product or website appears in answers generated by artificial intelligence systems. These systems include ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude and Microsoft Copilot. Traditional search visibility is usually measured through rankings, impressions, clicks and website traffic. AI search visibility is different. It asks whether an AI platform …

Generative Engine Optimization, usually shortened to GEO, is the process of improving the likelihood that a business, brand, product or website will be found, understood, mentioned and cited by AI-powered search and answer engines. These include ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. Traditional search engines usually return a list of links. Generative engines …

There is a scene in Project Hail Mary where Ryan Gosling climbs into the pilot’s chair and the AI running the ship assumes he is the pilot. It announces that it is handing control over to him. He immediately jumps out of the seat because he has no idea how to fly the ship. I see much the same expression …

Ten tools we use to understand and improve visibility in AI search Generative Engine Optimisation is not a single task. It involves testing what AI platforms say, checking whether they understand a business correctly, identifying the sources they rely on, and deciding what should be improved first. Collectively, our GEO work uses more than 120 proprietary tools, diagnostic agents, testing …

A well-sourced Wikipedia page can improve a company’s visibility in ChatGPT, Perplexity and other AI answer platforms. Its main value is not that it guarantees citations, but that it helps define the company as a recognised entity with a clear history, ownership structure, location and place within an industry. Wikipedia is most useful when someone asks questions such as: It …