Ten tools we use to understand and improve visibility in AI search Generative Engine Optimisation is not a single task. It involves testing what AI platforms say, checking whether they understand a business correctly, identifying the sources they rely on, and deciding what should be improved first. Collectively, our GEO work uses more than 120 proprietary tools, diagnostic agents, testing …

A well-sourced Wikipedia page can improve a company’s visibility in ChatGPT, Perplexity and other AI answer platforms. Its main value is not that it guarantees citations, but that it helps define the company as a recognised entity with a clear history, ownership structure, location and place within an industry. Wikipedia is most useful when someone asks questions such as: It …

By Simon RoylePublished: 19th June 2026Last updated: 19th June 2026 Search terminology is becoming increasingly confusing. The acronym GEO is now being used in two very different ways. In traditional digital marketing, “geo” usually refers to geographic targeting, location-based advertising, local search, or dividing customers by location. In the newer world of generative search, GEO means Generative Engine Optimization: the …

A practical guide to measuring whether ChatGPT, Gemini, Google AI Overviews, Claude and Perplexity understand, cite and recommend your brand. For years, digital visibility was mostly judged through traditional search. If your business ranked well on Google, attracted organic traffic, and converted that traffic into enquiries or sales, you had a reasonable view of whether your website was doing its …

Google has now published its own guidance on optimising websites for AI features in Search. The document, Google’s Guide to Optimizing for Generative AI Features, is useful because it cuts through a lot of the noise currently surrounding AI Optimisation, GEO, AEO, LLMO and whatever other acronym someone has decided to sell this week. Google’s position is fairly simple: there …

TechCrunch’s article, “Google Search as you know it is over,” makes the core issue plain: the old search model of ranked blue links is being replaced by AI-generated answers, conversational search, interactive search experiences, and agent-driven information gathering. Google is no longer just sending users to websites. Increasingly, it is interpreting the web on the user’s behalf. For businesses, that …